Friday, January 27, 2006

Wired Hotelier

I think what the State-Of-The-Art Application IMAP has done for the MGM Grand is at the advantage of the hotel: now they are able to promote conference facilities, hotel services and casino areas. It is very interactive and creative as it provides direct information and serves as a unique sales tool. I find this application of online mapping very interesting and powerful when targeting potential customers. Furthermore, it permits customers not be lost in all the information as the MGM Grand is the largest casino and the largest hotel in the world.

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